A Sign of Great Holiday Sales
The holidays are upon us, and many shoppers are already hitting the stores with their gift lists. However, many of those shoppers are clueless as to what to get many of their loved ones. They will wonder aimlessly through store after store, looking for the “right” gift. As a retailer, you can help those shoppers find the great gifts you carry and make your registers ring in the holidays with strategic signage.
Let’s take note on how many of the online retailers make add-on sales, but providing suggested products related to items already previewed or added to a shopping cart. Consider how those suggestions influence additional purchases. As a brick-and-mortar retailer, you can offer the same service by placing signage near or within displays.
As the holiday shopping season progresses, it will become more difficult for your sales staff to offer one-on-one assistance to each and every shopper that enters your store. Signage can help when your staff is occupied.
Printing signs yourself is the most cost effective way to get your messages across to your shoppers. With the use of simple desktop publishing software or even MS Word, you can create effective signs. To make sure your signs remain visible and intact during the holidays, consider the use of acrylic sign holders. They are inexpensive and give a professional look to your message.
For example; you showcase a lovely line of journals near the front of the store on a table display. By adding a sign that suggests adding a line of writing pens sets to complete a gift, you can upsell your shoppers without the assistance of a salesperson. Or you’ve got in a wonderful line of scarfs; you can add signage that encourages adding a fashionable pin to make the gift more personal. By using “pairs well with…” signage you can help direct your customers to other gift ideas throughout your store.
Consider signage that showcases your inventory in gift-giving categories. Signage that shows items for specific people get help shoppers find the right gift in your store. Here are few categories to consider:
- For Him, or For Her
- For Kids
- For Pet Lovers
- For the Boss
- For Co-Workers
- For Teachers
- Under $5, $10, $20, etc.
- Last Minute Gifts
- For Gadget Geeks
You may also want to consider adding an additional category: “Gifts for the Giver”. According to the National Retail Federation (NRF), holiday shoppers in 2013 planned to spend $129 on self-gifting alone.
Don’t forget the signage that highlights your gift cards. The NRF reported that shoppers spend $28 billion on gift cards in 2013. Gift cards are the most requested holiday gift, according to the NRF. So make sure your signage is front and center at your check out.
Placing your sign prominently and clearly where your shoppers can see it will be a sure way to boost your 4th quarter sales.