Whether you are exhibiting or actually selling merchandise, a street fair imposes significant demands on trade show exhibits. Learn how to design your portable displays to maximize effectiveness while minimizing cost and travel hassle.
The atmosphere of a street fair is a unique blend of chaos, warmth, and excitement. The aura is initially similar to a convention, but is much less promotional in its nature. At a street fair, outright promotion is often unwelcome; instead of trying to draw in passersby as you might at a convention, you’re expected to talk only with those who approach you. To get people coming in, you need to carefully design your trade show exhibits to appeal to this specific crowd. While you can often retrofit a current unit, something designed from scratch would be preferable – and might be surprisingly affordable, particularly if you’re selling merchandise.
Portable Displays For Promotional Purposes
When most large companies send representatives to a street fair, they’re not directly selling from their booth. Instead, they serve as an anchor, representing the corporate entity’s commitment to the community. They are often sponsoring the event or some part of it. In this case, using the currently designed trade show exhibits that might appear at any convention is just fine. While they might not draw as much attention as a purpose-built stand, they’ll do a fine job.
There are just a few things to remember here. First, ensure that your employees are comfortable. They should have shelter from the sun and should have liberal supplies of bottled water and fans if it is projected to be hot. Finally, ensure they have chairs to sit down. They won’t likely be talking to a whole lot of people; the portable displays are there to be a silent presence, and that’s a statement enough.
Vendor Trade Show Exhibits
If you are selling at a street fair, you are likely a small vendor with a focus on street fairs, meaning you might want to consider investing in more formal portable displays tailored toward the fairs. These units should be designed to reflect your unique style, and may be open-topped or closed-topped as you prefer. They should present all of your merchandise within view so you can ensure that nothing might be taken. This is more of a problem with smaller wares, but most items sold casually at a fair tend to be smaller.
Display Like A Retailer
As you plan your booth, think out the showcase space you want. If you sell jewelry, leave adequate space for hanging, provide a mirror for your customers and use multi-level displays to draw the eye up and down the table. If you’re offering art prints, hang some but also let some sit to be perused at the visitor’s leisure. You won’t need to focus too much on the design of the trade show exhibits themselves, which is a unique aspect of your situation. You want your merchandise to stand out, so the background itself is encouraged to be neutral.
Whether you are selling or simply supporting, a showcase tent can be a surprisingly wise rental choice. Depending on the area, there may be a lot of rental options available. Portable displays are useful, but they often don’t come with the overhead protection a tent would offer. Plus, on a sunny day, a tent offers invaluable shade as well.
There are many choices in wood and acrylic for displaying a variety of merchandise. Check out www.candyconceptinc.com for more portable display options.