The Christmas season no more than gets underway and candy retailers have to already be thinking about the next big shopping season – Valentine’s Day. But planning for that short, but profitable holiday requires knowing a little bit about the consumers. Here are few facts that might help with your planning you Valentine’s Day Candy Sales:
- According to MSNBC, Chocolate and candy sales reach profits of $1,011 billion during Valentine’s season.
- Not sure what kind of inventory to carry? According to Business Insider, 36 million heart-shaped boxes of chocolate will be sold for Valentine’s Day this year.
- The National Confectioners Association indicated about 8 billion candy hearts will be produced this year. That’s enough candy to stretch from Rome, Italy to Valentine, Arizona twenty times and back again.
- A survey done by the National Retail Federation shows that the average US consumer is expected to spend $116.21 on Valentine’s Day gifts, meals and entertainment.
- The same survey also showed that men spend double what women spend on Valentine’s Day: $158.71 compared to $75.79. But, 53% of women in America would dump their boyfriends if they did not get anything for Valentine’s Day. It is best to design your displays and marketing to reach men. You’ll save a relationship and make a profit.
Preparing for the Valentine season can be fun and profitable. Stocking your store displays with a selection of chocolates and gummies, allows you to provide a nice selection for your customers. A recent survey by the National Confectioners Association shows that more men than women prefer chocolate, 83% vs. 59%. With a versatile selection, you will satisfy all of your customers’ desires for this romantic day.